Exploring Auto Shanghai: Understanding the Pulse of a Software-Driven Industry

Visiting Auto Shanghai as a new player in the automotive software space was more than inspiring. Experiencing one of the world’s leading industry events firsthand gave us critical perspective on what’s shaping the future of mobility. Being on the ground helped Jill Jasmin Olma and Felix Kortmann understand how software is fundamentally transforming the automotive industry. From new vehicle architectures to digital experiences, it’s clear that the Software Defined Vehicle is no longer a buzzword, but a fast-moving reality. From centralized computing platforms to evolving in-car ecosystems, the shift is happening at full speed - and globally. For us Ignite by FORVIA HELLA, it reinforced our mission and clarified where we can truly make an impact. Beyond the tech, it was a pleasure connecting with so many brilliant minds and visionary players. We left Shanghai with a stronger sense of opportunity - and a lot of motivation for what’s next.

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